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Social Media Optimization

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

 

 

Social Media Optimization (SMO) is a wonderful way of generating website popularity and connecting people together with different point of views and interests through various social media websites like online communities, blogs and forums. Internet users here meet together to discuss a certain topic, share ideas on various issues or simply express whatever they feel like.

Social Media Optimization includes adding RSS feed, blogging and forums, where people are free to express their views and can comment on each other posts. Social networking websites have proven to be very popular in the past few years and the opportunity to use them for search engines, business promotion, online marketing and website promotion is very interesting. You can always target more traffic through SMO by using various social networking websites like Digg, Furl, Stumble Upon and many more. Active participation in various community forums and healthy discussions with meaningful inputs can automatically increase the value and help in attracting the people to your website. A great feature of micro blogging through twitter can be a great advantageous tool for the promotion of a website which is categorized under Social Media Marketing.

Some of the Search media optimization rules include:-
  • Tagging and social book marking
  • Provide ability for easy and quick linking
  • Should be socially networked
  • Allow the posting of the views and comments on the wall
  • Create blogs for your websites
  • Building community through forums
  • Creating viral media like podcasts, videos and audio streams.

 

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